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We believe great skin is a full-body experience. It's not just about surface glow. It's about the way your body...

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If you’ve ever watched your baby scratch at red, dry patches or cry from discomfort caused by eczema, you know how heartbreaking it can be. Baby eczema, or atopic dermatitis, affects up to 1 in 5 infants in the UK. It often appears as dry, itchy patches on the face, arms, or legs — and while it’s not dangerous, it can cause immense discomfort and sleepless nights for both baby and parent.

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Walk down any skincare aisle today, and you’ll see countless creams promising miracles anti-ageing, firming, brightening, hydrating, plumping, repairing, the list goes on. Yet behind those promises lie complex ingredient lists, synthetic fillers, and often, results that don’t last.

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In recent years, the term “clean beauty” has become one of the most used and misused phrases in the skincare industry. Every brand claims to be natural, gentle, and safe, but the truth is that not all “natural” products are created equal.

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Most people reach for a lip balm several times a day. Whether it’s to soothe dryness, add a touch of gloss, or protect against the cold, lip care has become an instinctive ritual something we do without thinking twice. But have you ever looked at what’s actually in your lip balm?

 

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If you have sensitive skin, you’ve likely experienced the frustration of finding a cleanser that doesn’t sting, strip, or irritate. From “gentle” foaming gels to “hydrating” plant-based bars, most soaps on the market are filled with synthetic ingredients, fragrances, and harsh surfactants that disrupt the skin’s delicate balance.

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