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When we think about skin health, we often focus on the surface softness, dryness, or whether irritation shows up. But real skin health runs much deeper. At the very foundation of skin vitality is the barrier, a living shield of lipids, proteins, and cells that protects us from external stress while locking hydration in. When this barrier is compromised, everything else feels out of balance: we see sensitivity, inflammation, dryness, and flare-ups that just don’t seem to go away.

If eczema flare-ups feel worse after your daily wash, you might be using the wrong soap. Many soaps strip away the skin’s protective oils, disrupt the microbiome (the helpful microbes living on your skin), and aggravate sensitive skin. When the barrier is damaged, itchiness, redness, dryness and even infection become more likely.

Dry, itchy skin can feel relentless. It isn’t just a surface-level concern it affects comfort, confidence, and daily life. Many of us know the frustration of trying endless creams and lotions, only to find that they give only temporary relief. The truth is, most conventional moisturisers do little more than sit on the skin. They rarely get to the root of the problem: a weakened skin barrier.

Living with eczema or psoriasis means knowing how much the wrong product can trigger irritation. A harsh cleanser, a fragranced soap, or a product filled with synthetics can undo weeks of progress. When skin is sensitive, every choice matters, and the most basic daily routine cleansing becomes one of the most important decisions we make.

Caring for a baby’s skin is one of the most delicate responsibilities we face as parents. Baby skin is thinner, more sensitive, and more vulnerable than our own, which means that even the gentlest irritation can lead to discomfort. Nappy rash, cradle cap, and dry patches are some of the most common challenges parents encounter. The good news is that there are safe, natural ways to protect and soothe.