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In a world where makeup and skincare often feel like two opposing forces, we set out to create a product that bridges the gap. A product that doesn’t ask your skin to compromise but instead supports it, heals it, and enhances your natural glow. That product is our Selfie Stick: a collection of multi-use, tallow-based colour balms for lips, cheeks, and anywhere else you wish to highlight.
This blog explores the inspiration, process, and deeper purpose behind the making of our Selfie Stick shades. It’s not just about pretty pigments, it's about integrity in ingredients, mindful formulation, and redefining what beauty products should be. Here’s why we believe our Selfie Sticks are the future of makeup and skincare combined.
Why Makeup Needs to Evolve
Conventional makeup is often made with a cocktail of synthetic dyes, petroleum-based fillers, artificial fragrance, and preservatives that disrupt the skin’s microbiome. These ingredients may give instant colour payoff, but over time they contribute to clogged pores, sensitivity, dryness, and even hormonal disruption. For many, especially those with reactive or sensitive skin, using makeup becomes a trade-off: you can look good, but your skin might pay the price.
The beauty industry has conditioned us to accept this compromise as normal. But we believe you shouldn’t have to choose between skin health and self-expression. That’s why our Selfie Stick was born as a clean, skin-loving alternative to mainstream tints that actually supports the skin barrier while delivering effortless colour.
From the Land, Not a Lab
All our products begin with a simple question: can we make this from nature, not chemicals? The answer, for our Selfie Stick, was yes. We wanted to create a tint that could hydrate, protect, and heal while offering a beautiful flush of colour.
Our base is the same deeply nourishing, grass-fed beef tallow used in our skincare rich in vitamins A, D, E and K, and bioavailable fatty acids that mimic the structure of human sebum. This allows the balm to sink in effortlessly without disrupting the skin’s natural function.
To this, we add non-toxic, mineral-based pigments, fruit-based tints, and a blend of organic plant oils that deliver moisture without irritation. Every ingredient is there for a reason. There are no fillers, synthetic colours, or unnecessary stabilisers, just a clean, functional recipe designed to nourish as much as it beautifies.
Building a Colour Range that Matters
When it came to choosing shades, we didn’t just want to follow trends. We wanted to create something timeless. Our Selfie Stick shades are inspired by the natural colours found in healthy skin: soft pinks, sun-kissed terracottas, and deep, earthy tones that mimic the natural flush of blood beneath the skin.
Each colour was tested on a wide range of skin tones to ensure inclusivity. We believe that natural tints should enhance rather than mask, and our shades are carefully curated to bring out the best in your complexion. Whether you’re looking for a barely-there tint or a buildable pop of colour, each Selfie Stick delivers a wearable hue that feels just as good as it looks.
Designed for Real Life
Beauty should fit seamlessly into your life, not add complications. That’s why our Selfie Sticks are compact, versatile, and easy to apply on the go. Swipe it across your lips, dab it on your cheeks, or blend it into your eyelids for a monochromatic look. There’s no need for brushes or makeup remover just warm it on your fingertips and tap into skin.
Because of their balm-like consistency, they melt into the skin instead of sitting on top, avoiding that cakey or powdery finish. The result is a dewy, natural look that wears like skincare but performs like makeup.
This hybrid approach is ideal for busy mornings, minimalists, or anyone looking to simplify their routine without sacrificing performance. The Selfie Stick is your whole makeup bag in one luxurious, nourishing stick.
Multi-Use, Multi-Benefit
One of the biggest reasons people fall in love with the Selfie Stick is its versatility. It's more than just a lip and cheek tint. It’s a skincare hero with colour. Here's how it serves as an all-in-one beauty staple:
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Lip balm: Hydrates, protects and lightly tints without drying or flaking.
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Cheek tint: Melts into skin for a soft flush that never clogs pores.
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Eye tint: Adds a subtle wash of colour that’s safe for the delicate eye area.
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Highlighter: Certain shades double as a glow-enhancing balm for cheekbones or the cupid’s bow.
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Skin rescue: Because of the tallow base, it can even help calm dry patches or soothe irritation.
The more you use it, the more uses you’ll discover it truly adapts to your skin’s needs while elevating your natural beauty.
Why Tallow Makes All the Difference
The star of the show, and what makes our tints truly unique, is grass-fed tallow. While it’s still a niche ingredient in the beauty industry, tallow has been used for centuries to protect and repair skin. It’s biologically compatible with our skin's structure, making it incredibly effective for barrier support, hydration, and healing.
Tallow is rich in conjugated linoleic acid (CLA), palmitoleic acid, and stearic acid all powerful for inflammation, elasticity, and long-lasting hydration. Unlike synthetic balms that sit on the surface, tallow penetrates deeply and supports cell regeneration.
This makes it an ideal carrier for pigment, especially for those with sensitive or acne-prone skin. Instead of covering up irritation, you’re actively treating it. Instead of layering over dryness, you’re healing it from within.
Our Commitment to Clean Colour
We take clean beauty seriously. Each Selfie Stick is made with non-toxic pigments, responsibly sourced raw materials, and a minimalist mindset. We avoid unnecessary additives, artificial scents, and anything known to disrupt hormones or trigger inflammation.
The result is a tint that’s safe for pregnancy, breastfeeding, and sensitive skin while still delivering beautiful, buildable colour. We believe that true beauty doesn’t come from covering up flaws, but from nurturing your skin so that it thrives.
What Sets Our Clean Colour Philosophy Apart
Our clean colour philosophy is rooted in integrity. It's not about greenwashing or following trends, it's about making intentional, responsible choices at every stage of production.
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Transparency: We list every ingredient and explain why it's there.
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Minimalism: Every Selfie Stick has fewer than ten ingredients, with no fillers.
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Versatility: Designed to replace multiple products in your routine.
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Sustainability: Our packaging is plastic-free and designed for easy recycling.
This philosophy extends to all our products but with Selfie Stick, we wanted to prove that colour cosmetics can be just as intentional, nourishing, and healing as skincare
You don’t need to be a makeup expert to use these just tap, blend, and go. Each one is made to flatter, not frustrate.
The Bigger Picture: Beauty That Heals
For us, makeup isn’t about perfection or performance. It’s about self-care, self-expression, and skin health. The Selfie Stick line represents everything we believe in products that work with your skin, not against it. Beauty that doesn’t come at a cost. Ingredients that nourish as they tint. Simplicity that doesn’t compromise results.
Every tint is handmade in small batches, just like our skincare. We make them with the same reverence we give to our balms, soaps, and oils because you deserve to feel good about what you’re putting on your skin.
Final Thoughts
If you’ve ever felt like makeup was too harsh for your skin, or if you’ve been looking for a way to simplify your routine without giving up colour, the Selfie Stick was made for you. It’s where skincare and makeup meet not as two opposing routines, but as a unified approach to feeling and looking your best.
This is the future of makeup and skincare. Natural, effective, healing and simple.
